Users will increasingly expect all their services to be accessible anywhere and from any device. They want to feel constantly connected with friends, family and co-workers. While working, they need to be in touch with their enterprise network environment, to access email and files. Outside work, they will want to be able to connect with residential networks to access their personal media collections and other content. What's needed is an architecture that supports the business opportunity of providing seamless connectivity across fixed and mobile access boundaries.

User convenience is fundamental to take broadband penetration past one billion users, especially as the variety of devices and services grows. User convenience encompasses security, simplicity, personalization, as well as look-and-feel. For example, the ability to connect a device to a wireless or wired premises network, or to a mobile network, in a simple, convenient way is key to enhancing user satisfaction and minimizing interactions with support centers. The value of such factors grows with the number of devices supported.

To build a larger broadband mass market enabling new and existing services, connectivity must simultaneously be affordable for users and profitable for operators. The Full Service Broadband architecture must be designed to minimize the cost of introducing new services and new access technologies. It must offer the flexibility to allow for incremental additions of services and accesses. Using open standards drives volumes, increases competition and reduces cost of ownership.