In the open ended new Multimedia landscape, it’s who you know that counts. No single company can provide the full breadth of specialist experience required and cross-industry partnerships are essential. Ericsson is the catalyst, bringing the expertise together and building synergistic relationships.

Take Norwegian broadcaster NRK. Together we have built up an interactive Mobile TV trial that has more than doubled the average viewing time. By adding the partnership expertise of a local Oslo marketing agency, the offering now includes mobile advertising that can be targeted by user gender, location and interests, and expressed in videos, banners, ticker text and downloadable content.

The global relationship between Napster and Ericsson is establishing fully integrated, digital services for mobile operators based on a business model that makes it easy, fast and cost efficient to implement new revenue streams. O2 in Ireland and TMN in Portugal were among the first to offer user friendly, advanced music services under the Napster name.

For Enterprise too, Multimedia offers new opportunities. Workforces are more mobile, business is conducted globally and IT is now an integral aspect of business efficiency. Advanced telecoms are vital. Together we can establish a new IP based layer on top of existing infrastructure that creates the efficiencies needed to thrive in today’s competitive world.