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 The key challenges
Our Multimedia offering takes a niche experience such as mobile TV and develops it step by step for mainstream roll-out – implementing billing and management systems, making it format friendly for different devices and interoperable across networks and countries.
Telecoms operators can create global audiences. Content providers are crafting new material for device independent broadcasting. Internet services are pioneering new interactive experiences. Ericsson acts as the catalyst, introducing the right partners to bring you success in the new marketplace.
Consumers want experiences that take them further. Yet new services and devices should feel familiar and reach the same high standards they are used to. Ericsson’s end to end expertise enables you to offer consumers experiences that are accessible, high quality and user friendly at every stage.
Our sophisticated software tools can provide complex analysis of consumer behaviour across the network, developing your understanding so that you can up-sell and cross sell, target offerings more precisely, increase ARPU and interact with consumers.
In the new multimedia world there are many additional revenue generating possibilities. Identifying them all is the first challenge. Building the most efficient revenue management system, where you are working with multiple partners, is the second. Multimedia takes on the responsibility for you.
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