Successful launches require a highly efficient Service Delivery Platform that is ready to react to market dynamics and support your business processes. Working with Ericsson you can deploy -new services within a few weeks. Our approach is evolutionary, reusing components already active in your network to bringing new revenues on board quickly.

For example, our EDGE and WCDMA technology is the ideal way to meet the growing demand for mobile TV, with the long term view of building your offering towards mass market Mobile Broadcast (MBMS ) capabilities.

Music is proving an even more popular digital service, with mobile fast becoming the channel of choice for marketing, promotion, sales and distribution. Together with our partners we are establishing the widest music offering in the industry, delivering white label Music Portals, a Personalized greeting service and Napster branded offerings. Sophisticated Digital Rights Management enables a variety of charging models and our Content Management takes care of the whole life cycle of a content item.