We believe that TV has a bright future – and with good reason. The global market for ‘anytime, anywhere’ media consumption has only just begun – and the visual medium is at the heart of an increasingly personalized consumer experience.
As we move away from one-way, single-screen viewing into an interactive multiscreen environment, the need for multiple architectures, platforms and processes becomes clear. So do the benefits of streamlining technology, expertise, and consumer and business insights that allow you to focus on the bigger picture.
A complete TV solution, strategic collaboration, unmatched insights and adaptable pricing models support a new vision of multimedia. We call it End-to-Endless Television. It brings our unique range of cross-segment expertise – combined with award-winning technology and solutions – to offer media players unrivalled views of this new business landscape.
The Ericsson ConsumerLab TV & Media 2013 report looks at how the explosion of connected mobile devices in the home has opened a whole new world of possibilities when it comes to viewing TV and video content.
Niklas Heyman Rönnblom, Senior Advisor at Ericsson ConsumerLab shares insights about consumer’s TV & Video behaviors and priorities. The consumer insights highlighted in the video include the importance of HD quality, super simplicity and allowing consumers to personalize their own TV-packages.
The world of culture, including TV, film, video and music, is changing. This technology-induced change not only improves people’s viewing experience, it also changes the ways in which consumers conceptualize culture and entertainment.
Watching TV is becoming even more social: sixty two percent of consumers now use social media while watching TV. The latest Ericsson ConsumerLab report looks at this and other shifts in the way the world watches TV and video.
TV is a new game, it’s time to play.
With more than 100 authorized TV business partners in almost 50 countries, Ericsson’s growing TV footprint is providing our customers with competitive prices and quick product lead times.
Come and find out how to make a difference with TV. In this seminar we will explore the key success factors when launching new TV services in competitive markets.Mr. Jeffrey G. Weber, Vice President, U-verse & Video Products at AT&T Inc. and our TV expert Dr. Giles Wilson, Head of Technology, Solution Area TV will share their insights and key learnings around AT&Ts successful launch of IPTV in the US.
(Source: Ericsson ConsumerLab TV and Video Consumer Trends report 2011)