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The first two articles in this series focused on how to manage user experience, and the crucial role of policy control respectively. Here, Jaco Fourie ties the series together, concluding with a concrete case of business efficiency.

Boosting network capacity to meet increased demand is no easy task. Network growth requires long-term planning – and demand can be erratic.

Operators have a tendency to look inward rather than outward, and often fail to connect with and inspire their customers. In order to compete in our consumerist world, they need to pay closer attention to innovation and design.

With the tremendous growth of mobile broadband, there will soon be a severe shortage of radio spectrum. A widespread myth is that the best way out of it would be to use more uncoordinated/unlicensed spectrum. This article busts this myth and describes a viable way forward for spectrum management.

As social media impacts on almost all of our media consumption there are huge opportunities for media companies in targeting “recommenders” – those who tip off friends about particular content. But there are a few things they must consider in order to make social media work for them.

An Ericsson report shows that due to advances in technology, and industry efforts to reduce energy consumption the ICT sector as a whole is unlikely to account for more than 2 percent of the total global carbon footprint.

Just a couple of years ago, the concept of allowing third-party access to operator assets was practically unheard of in the telecom industry. Today, the picture is quite different. Service exposure is about to create a whole new set of business possibilities for operators, developers and content providers.

• Unique presentations, demonstrations and hospitality area highlight industry’s most complete portfolio of award-winning broadcast and video solutions
• Responds to evolving APAC market and consumer demands for next-generation multi-screen TV experiences
• Asia Pacific debut of a number of new Ericsson video solutions

• Broadcast Asia demonstration of encoding system shows efficient delivery of next-generation video
• Responds to growing consumer demand for the very highest quality TV services
• System comprises Ericsson encoders and modular receivers