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Defining a 5G future: Global consumer insights and expectations

The first commercial launches of 5G networks are expected in 2018, and the doors are being opened for 5G devices, services and solutions. While mobile service providers are well on their way in planning for the introduction of 5G, consumer perceptions around this new G are forming. What do consumers expect and how can service providers ensure 5G consumer success?

Ericsson ConsumerLab has interviewed smartphone users across 50 countries to understand what factors will drive 5G success with consumers. The insights are clear. Consumers don’t want ‘just another G’ – they want a new experience.

How should service providers address the consumer expectations with the upcoming 5G launches? We have matched the consumer insights with our business and network evolution advice.

Success factors

Satisfying customers’ need for more

It’s not only the current network performance that steers consumer perceptions, it’s the continuous improvements that makes the difference.

5G to be better than Wi-Fi

The performance of 5G networks could finally change consumers’ perception that Wi-Fi is better than cellular.

Apps, services and devices for the 5G era

An iconic device will drive 5G adoption. Its performance, apps and services will decide the consumer success of 5G.

Keep 5G real for early adopters

Two thirds of smartphone users expect 5G to be mainstream within three years. The success of 5G hinges on its adoption by the 5G Forerunners.

More content about 5G for consumers

How 5G can improve your consumer business

The first application for 5G will be enhanced mobile broadband primarily addressing consumers. We have looked at the business case. Telecom operators have a window of opportunity to considerably improve their consumer business with 5G.

The 5G business case for enhanced mobile broadband

Enhanced mobile broadband will be the first commercial application of 5G and can help operators improve their consumer business. Our study reveals that the evolution to 5G can enable a 10 times lower cost per gigabyte than current 4G networks.

Towards a 5G consumer future: Six calls to action

This ConsumerLab report uncovers six calls to action from consumers, which operators must act on to drive consumer satisfaction and monetize mobile broadband for a 5G future.

5G deployment considerations

Ericsson’s network technology enables evolution from 4G to full 5G deployment through natural, step-wise implementation that balances investments, revenue streams and competitiveness while minimizing risk. Our paper outlines how. Read the new edition with expanded sections on core network evolution and spectrum strategies.