AR - it’s reality, only better

    Augmented reality. Sounds futuristic, right? Fact is augmented reality, or AR, is fast becoming an integral part of living in a networked society. AR is like looking at the world through bionic eyes. From the browser on your smartphone, you can buy tickets while looking at a movie poster, see the ingredients for the meal you are about to order or find the location of the nearest bathroom. It’s about making life easier, by placing layers of digital information on top of a physical reality. And it is not just a thing of the future. AR is reality today – just better.

    Tweets

    • RT @thestartupidol: @revealiocards CEO Michelle Calloway speaking about #augmentedreality #trends!!!@poindevster https://t.co/vgHyJRD9CG

      Retweeted by @revealiocards

    • HoloLens invites head to developers. #Microsoft #HoloLens #AugmentedReality https://t.co/aN6BCeBa8O

    • https://t.co/0Oh4pyjrJE How #augmentedreality can help in medicine, a field that lacks technological inventions via @SCMP_News

    • .@AxisBank #DigitalMarketing Rolls Out #AugmentedReality Feature on Its Mobile App https://t.co/cW9LmRYrod via @rrthakur

    • Contact-free virtual keyboard targets #AR - #AugmentedReality https://t.co/tvMdadnZFI

    • Will you call this, one of the earliest #VirtualAssistant depiction or #AugmentedReality or simply put, a #Hologram? https://t.co/RncL925xh8

    • The virtual and #augmentedreality market will reach $162 billion by 2020 https://t.co/AbkiT4bbh5

    • 4 new #augmentedreality posts about #virtualreality #pokémon https://t.co/O01Q1GMdsz

    • #AugmentedReality & #VirtualReality play BIG role in #ChasmWaxing: A Startup, Cyber-Thriller https://t.co/SAsmyqEe2b https://t.co/lqBVmueIQ1

    • RT @stacysutt: This is the year! #VirtualReality #augmentedreality #mixedreality @lhamilton @Razorfish https://t.co/R6UMZO5iPI

      Retweeted by @pauleygtr

    • 7 Cool Things To Do With Microsoft's #HoloLens https://t.co/UhnyJeagfK #ar #augmentedreality #Microsoft

    • #augmentedreality with a purpose https://t.co/4MgUnaoGa9

    • Now tracking: Axis #bank gains on rolling out #augmentedreality feature on its Mobile App https://t.co/TGCOzgYazR

    • Innovative game turns your living room into a crime scene. https://t.co/TPfAldjvdF // #AR #holoLens #augmentedReality

    • First serious casualty with #PokemonGo. Play if you like but be mindful of the rest around you. #augmentedreality https://t.co/EWkPN2geTJ

    View all Tweets

    Augmented Reality in action at MWC 2011

    Augmented Reality in action at MWC 2011

    It only takes few seconds to see what AR can do. We have three very short and snappy YouTube films from Mobile Word Congress to prove the point. Go on – give them a look.

    Find what you need – fast

    I’ll have what she’s having

    Just like in the movies

    CNN reports on AR

    External views

    This report from CNN shows how augmented reality is adding a new dimension to our world.

    Watch it on CNN