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Hundreds of thousands of fans are spending time at venues and arenas to cheer for their favorite teams, their country or to attend concerts and events – all around the world every day of the year. Expectations are high – and not only on the performance of teams or artists; people also expect to be able to share and enhance their experiences via their mobile devices.

In the age of digital and mobile consumption of media users expect an experience enhanced by their mobile device allowing us to always be on top of what's going on, to stay in touch, and to share the experience through videos and photos. And people want their apps to work everywhere; in the subway, at cafés and restaurants, the hotel, and at the stadium. They expect app coverage everywhere.

Operators have a massive opportunity in making this a reality for their customers through high quality network performance, as well as amplifying a positive brand perception by creating unexpected user experiences. Good network performance is not solely an important matter for the operators, it's important to all stakeholders to the event. To meet these challenges we are launching connected stadiums and assisting operators at major sporting events all over the world, including our latest connectivity partnership with Chelsea Football Club in London.

Ensuring app coverage under these circumstances can be a challenge as the networks will have to cope with massive crowds in dense areas and to manage large streams of traffic. In addition to deep understandings of what app demands from networks and user behaviors at events, a successful recipe includes thorough preparations in planning, design and deployment as well as to ensure ability to quickly react to unexpected changes in demand, or even problems, through optimization and fault management capabilities.

Sharing experiences beyond the stadium

Watch to find out what happened when we went behind the scenes at Stamford Bridge stadium for the launch of our new connectivity partnership with Chelsea Football Club.

Creating the perfect event experience

Ericsson is already assisting operators at major events all over the world, allowing us to build up deep insights into user behaviors, sentiments and expectations. Ericsson has developed key competencies to address what it takes to ensure high quality end-user services at big events - a combination for success.

Rio report

Boosting spectator experiences

Audiences in stadiums and arenas increasingly want to stream and share their experiences via mobile apps. With insight from the 2016 summer games in Rio, this report explores how to create networks that provide crowd-pleasing connectivity.

Read report

football ground

For four weeks of soccer mania in Brazil 2014, football fans shared their experience, generating record-breaking social media interactions. How did the mobile network cope?

View document

How do you connect a stadium?

people in stadium

Connecting the audience

The 2016 European soccer championships takes place in France from June 10 to July 10, at multiple venues with capacities ranging from 33,000 to 81,000. In each stadium, thousands of fans, caught up in the action, will want to share the spectacle and emotion of the live matches.

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FIS Nordic World Ski Championships Falun 2015

The digital arena

At the FIS Nordic World Ski Championships 2015 in Falun, Sweden, Ericsson hosted the world's first digital arena of data and content, allowing fans to access real-time information about the performance of their favorite skiers.

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stadium

Connected stadium services

In addition to great stadium coverage ensuring high-tech internet connectivity, soccer fans attending Legia Warszawa home matches will be able to buy food and drinks using a mobile app and have it delivered to them in their seats.

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Want to connect your stadium?

If you’re looking for information on how we can help you connect your commercial or industrial real-estate.

Read more here

We help operators to challenge the challenge

Our wide portfolio of capabilities provide necessary means to help operator succeed

  • integrated solutions between macro and indoor coverage which simplifies operations and improves the performance of indoor/stadium coverage
  • solutions that are tailor made for each venue size to maximize the performance of each invested dollar. We have everything from high performing products to comprehensive services solutions covering needs prior, during and post events
  • assistance to ensure high quality end-user services with key competence in planning, design, deployment, optimization and fault management via thorough preparation and quick reaction on intense traffic impact - Key Event Experience
  • cloud solutions that help operators/service providers move dedicated content close to the stadiums to make the delivery of popular content more efficient and cost effective
  • LTE broadcast solutions to broadcast specific and popular content to consumers in dense areas. Improves performance and opens up new business models and revenue opportunities
girl with tablet

Manage user experience

This service is designed to assist operators in maintaining high levels of service by providing competence in the areas of planning, design, deployment, optimization and fault management.

Ericsson Key Event Experience
stadium

Boost coverage and capacity

Small cell as-a-service addresses the rising expectations on indoor coverage, voice quality and mobile data performance by enabling new business and go-to-market models, multi-operator solutions and asset monetization in a cost efficient way.

Network sharing and small cell as-a-service
broadcast

Broadcast at the event

LTE broadcast delivers the same content to multiple users with the capability to support a virtually unlimited number of users simultaneously, thereby maintaining efficient use of spectrum and network investments.

LTE broadcasting
Ericsson RBS 6501

High traffic outdoor areas

This multi-standard outdoor micro base station addresses the need for additional mobile broadband capacity in high traffic areas.

Micro Base Station, RBS 6501
radio system

Remote Units and AIR

Ericsson Radio System can be adopted to specific operator needs, in order to enable better Multi-band, Multi-standard and Multi-layer sites in distributed, centralized, or any other type of configuration.

Ericsson Radio
RBS 6402

Indoor pico base stations

This high performance indoor Pico Cell offering three standards (LTE, WCDMA and Wi-Fi), 10 frequency bands and up to 300 Mbps LTE carrier aggregation.

RBS 6402

Building tomorrow's networks

Advanced and flexible networks will support fast introduction of new offerings which are differentiated or tap new value chains. Learn more about how we are developing networks supporting the frontrunners of tomorrow - with five key success factors in mind.

Five factors for success