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ConsumerLab – the voice of the consumer

Ericsson ConsumerLab has more than 20 years' experience of studying people's behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

ConsumerLab reports

5G consumer potential - Busting the myths around the value of 5G for consumers

In this ConsumerLab report we aim to bust the four industry myths surrounding 5G and its potential with consumer realities. The study brings some sense of reality to the ongoing debate in the ICT industry about whether there is an opportunity for a premium consumer offering based on 5G's extra capabilities. We bust the four myths questioning the near term benefits of 5G, use cases that consumers will pay for, future devices and the growth in mobile data usage based not only on extensive consumer research but also on opinions from experts in the ICT industry. The report outline the opportunities available for communications service providers and is representative of the opinions of 1 billion smartphone users globally.

Is augmented reality (AR) the next level of gaming?

This report looks closely at video gaming and how augmented reality gaming (AR) could enable the next level of immersive AR gaming. Consumer media habits are constantly evolving. New devices and services enable consumers to rapidly shift their expectations and behaviours. The way entertainment is accessed, consumed and purchased has changed dramatically in a short period. The study is representative of more than 670 million people. All use internet or online applications at least weekly. Almost all are in fact daily internet users.

10 Hot Consumer Trends - 2019

Exploring the future from an early adopter perspective, Ericsson ConsumerLab presents the eight edition of its annual trend report 10 Hot Consumer Trends 2019. The report reveals the opportunities and challenges of everyday life within an increasingly automated society. Will we still feel human?

Infographs

Infographic - 10 Hot Consumer Trends 2019

Exploring the future from an early adopter perspective, Ericsson ConsumerLab presents the eight edition of its annual trend report 10 Hot Consumer Trends 2019. The report reveals the opportunities and challenges of everyday life within an increasingly automated society. Will we still feel human?

Infographic - Towards a 5G consumer future

This report uncovers six calls to action from consumers which operators must act on, to drive consumer satisfaction and monetize mobile broadband for a 5G future.

Infographic - 10 hot consumer trends 2018

The 10 Hot Consumer trends 2018 report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.

Videos

Why do we want the Internet

In his TEDx talk, Michael Björn asks the question: Why do we want the Internet?
Now that connectivity is everywhere, this is also a question you should ask yourself. Michael's talk will give you a unique perspective on the evolution of consumer tech and profound insights on the trends that shape our life right now and in the near future.

Consumer hot spot - the Zero Touch experience

Data is the new gold in the age of digitalization, and players in all industries hope to create value from insights on data from a consumer dimension. Listen in on the discussion between Patrik Hofbauer, CEO Telenor Sweden and Dr Pernilla Jonsson, Head of Consumer and IndustryLab.

10 HCT 2019 - Main video

Exploring the future from an early adopter perspective, Ericsson ConsumerLab presents the eight edition of its annual trend report 10 Hot Consumer Trends 2019. The report reveals the opportunities and challenges of everyday life within an increasingly automated society. Will we still feel human?

Podcasts

Episode #14 - #OMG Social media is here to stay

Listen to Consumer Lab's André Gualda and Karina Shyrokykh talk more about the report's key finding in the latest episode of the Ericsson News Podcast.

Episode # 13 - 10 hot consumer trends 2018

Head of ConsumerLab Pernilla Jonsson and Head of Research ConsumerLab Michael Björn discuss the 10 Hot Consumer trends and the insights and implications from an early adopter user perspective on ICT Technology.

Episode #12 - TV and Media 2017

ConsumerLab's Senior Advisors Anders Erlandsson and André Gualda discuss insights and implications as consumers TV and Media habits are shifting towards on-demand and mobile.