Vice President and Head of Marketing, Communications and Sustainability & Corporate Responsibility at Ericsson Middle East & Africa
Fida Kibbi is the Vice President & Head of Marketing, Communications and Sustainability & Corporate Responsibility for Ericsson in the Middle East & Africa covering 66 countries. Kibbi is responsible for leading, driving and managing all Marketing, Communications, and S&CR strategies and plans for the world-leading provider of telecommunications equipment and services in the MEA region.
Kibbi is considered a trusted advisor to senior executives in the MEA region and an accomplished team leader. With her hands-on experience in strategic and tactical marketing, she has developed and executed, throughout the years, marketing plans and campaigns that are aligned to sales strategies and targets, has led account-based marketing plans to success, and established the foundation of the transformation towards digital marketing. Kibbi is considered as an expert in building communication strategies that drive the company's transformation including communicative leadership, crisis communication, and employee and media relations.
Kibbi joined Ericsson in 2007 as the Head of Internal communication. In 2010, Kibbi was appointed Head of External Communications for Region Middle East. Earlier in 2014, Kibbi was appointed as the Vice President and Head of Communications, a year after Kibbi was promoted to VP & Head of Marketing & Communications.
Kibbi earned a Bachelor degree in Business Administration from the Lebanese American University.