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Majda Lahlou Kassi

Vice President, Head of Customer Unit West Africa and Morocco at Ericsson Middle East & Africa
Majda Lahlou Kassi

Majda has over 25 years of experience in Telecoms and IT and an extensive knowledge of Africa and Middle East Region. Prior to her appointment as Vice President and Head of Customer Unit West Africa and Morocco, she was Head of Networks Solutions leading a team driving customers networks evolution across 13 countries.

Since she joined Ericsson in 1998, she has held several senior leadership roles in technology, sales, strategy, operations, and customer projects delivery. Prior to her current role, Majda has served as Key Account Manager and Country Manager for Morocco, Commercial Director for Portugal and Morocco, Head of Strategy and Marketing for Maghreb Customer Unit and Head of Project Management Office for Middle East and North Africa. 

Majda is a passionate and enthusiastic leader, with a strong track record of driving growth, helping customers succeed, and building high performing teams. She is deeply committed to fostering diversity and inclusion and has previously engaged as a member of the D&I board in the Mediterranean region. Her impactful contributions extend to mentoring and coaching young leaders within the company, nurturing their professional growth and advancement.

Majda holds a Master in Telecommunications and IT from INPT, Rabat and a Master of Business Administration from ENPC Paris-EHTP Casablanca.