On the importance of connectivity

On a flight to Barcelona on a plane packed with telecommunication professionals headed for the Mobile World Congress this week, I took the chance to reflect on the lack of internet connectivity and what it means not to be connected.

One third of the passengers on the plane used devices – mainly smartphones, tablet computers or laptops loaded with offline content to make the most of the three-hour flight from Stockholm without an internet connection.

In a recent study of 1,900 consumers who use mobile broadband for work, it was clear that having access to the internet anywhere and at all times is a prerequisite for business – not an option. According to the study, 92 percent of those surveyed said that it is important to be able to use mobile broadband everywhere, regardless if it is via laptops or smartphones.

Going forward into the networked society, connectivity will be all the more important. Read about consumers’ need for connectivity in the consumer report, One Billion Mobile Broadband Subscriptions 2011.

But back on the plane, I have to say it was a great feeling to hear the sound of all the messages I had received in the air when I was able to turn on my phone on the ground in Barcelona.

How about you? How important is being connected at all times?


ABOUT THE CONTRIBUTOR
Mikael Eriksson Björling
Mikael is Senior Lead Designer at the Ericsson UX Lab and an Ericsson Evangelist.
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