Article: Crafting UX - designing the user experience beyond the interface
In large technologically-driven organizations with a broad and complex product range, establishing a user-centric approach to product design can be very challenging. The shift towards designing products and services for compelling experiences for users requires (among other things) changes in planning, resources and processes.
I have recently contributed to an Ericsson Review article that my former colleague Didier Chincholle put together on the topic. It presents how the recognition of UX as an important part of Ericsson’s business and strategy has manifested itself in a (evolving) framework including roles, responsibilities and guidelines to better understand and meet users’ needs.
And as a bonus, the article contains some pictures of current and former team-members in action!