Did you know: Facebook is the third-largest country in the world
We are living in a world of changes. We are living in a world in which more people own a mobile device than a toothbrush. The big motor of change is driven by ourselves and no one else. This is what we, all of us together, do. I guess that we are living within the changes and maybe not always reflecting on the big picture. I am talking about the rise of social media. You can say that it is the biggest shift on earth since the Industrial Revolution. How can that be?
If we put together the world’s largest countries with the Networked Society, we found that the world’s populations are now seen differently, as you see:
- United States
Will this huge change have any effect and influence in our lives? Yes it will, and it has already started. My own feeling is that the more we communicate, the more together we become. For example, the influence of social media on shoppers’ purchases is 93 percent. Almost every one (90 percent) of the consumers trust recommendations on social media; the same trust on advertisements is only 14 percent. The consumer recommendations are a small part of all the 60 million status updates that happen on Facebook daily. Britney Spears and Ashton Kutcher have more Twitter followers than the entire population of Sweden, Switzerland, Ireland, Norway, Israel and Panama. More than 50 percent of mobile internet traffic in the UK is for Facebook. So it will definitely change the way we live our lives.
The world is also getting younger. Did you know that today more than 50 percent of the world’s population is under 30 years old? Will this huge change have any effect in our lives? Yes it will, and it has already started.
For example, one of five couples found each other in social media, and one of five divorces involve social media. The cycle is going faster and faster each year, and it is the young generation that drives it most. It took the old radio 38 years to reach 50 million users, the TV 13 years, the internet 4 years, the iPod 3 years, and Facebook added over 200 million in less than one year.
Social is our ground. The more people talk together, the closer we get. We are living in one big world, and national borders are increasingly blurred. Ericsson is creating a connected world, and we are all part of the Networked Society!
And of course I missed the most important point: “selfie” is now official a word in the Merriam-Webster dictionary.
Will this huge change have any affect in our lives? Yes it will, and it has already started.
Related links and sources
The Social Media Revolution (video)
Erik Qualman, whose research contributed to this article
How long did it take the iPhone to reach 50 million users?