Diversity & Inclusion Friday news round-up: Dec 28, 2018
Welcome to the latest edition of our Diversity & Inclusion Friday News Round Up – Special Edition “Best of 2018” where I am sharing a few of my favourite links. Happy Friday – and Happy New Year!
Teaching inclusion starts at an young age! Very sweet video of kindergartners who learned how to sing “Happy Birthday” in sign language for the hearing impaired janitor at their school.
When two students in Texas noticed the lack of ad diversity and Asian representation inside their local McDonalds, they came up with a plan to hang up a poster of themselves. For 51 days, no one at the branch actually noticed, until a tweet about their prank went viral. McDonalds removed the poster shortly after, but promised to include them in future marketing campaigns. Read more here.
I really enjoyed this story! Brehanna Daniels is one of the first women changing tires at a Nascar race, and the first African-American woman ever. She and her colleague came through Nascar’s Drive for Diversity program that looks for talent at college campuses. Nascar’s goal is to widen their current fan base, which is predominately white and male.
A bit of a long read – but really worth it! In 2017, Damien Mander, the founder of the International Anti-Poaching Foundation, decided to do something that was unheard of – train Zimbabwean women (all from previously disadvantaged backgrounds) to become rangers in the worldwide first nature reserve protected exclusively by women. This model (called “Akashinga”) is not only having a positive impact on the nature reserve and of course the women’s lives, but on the entire community. “…if you educate a woman, you educate a nation” (African proverb)
Greyston Bakery is known for baking the brownies in Ben & Jerry’s ice cream – and also for their non-conventional approach to hiring. They practice “open hiring”, which means they don’t ask for a CV or background check but offer anyone who wants to work an apprenticeship to show their skills. This inclusive model is now spreading, and Greyston Bakery is training other companies on how to implement it.
In the corporate space, this was probably one of the biggest D&I stories in 2018: After allegations of sexual misconduct in the workplace and accused executives leaving with huge packages, Google staff decided to protest against the treatment of women in the company. Across the world, employees took part in walkouts, demanding to end pay inequality, better transparency in cases of sexual misconduct and an end to forced arbitration.
“This Coke is a Fanta” is an expression that has been used in Brazil for years to make fun of homosexuals. Coke, together with the advertising agency Ogilvy, decided to turn this around and make a campaign out of it – which was then awarded with several Lions in Cannes. Awesome idea and great video!
The Australian broadcaster SBS published this video as part of their “The real you matters” campaign to promote the importance of inclusion in the workplace. Worth watching!