Demonstration: How Ericsson Charging delivers 5G use cases
We hope you had the chance to read our recent blog post: "Are you ready for 5G? Ericsson Charging is". The post introduced our recent demonstration at MWC 2019 on Ericsson Charging, as seen through the eyes of the consumer. Now, let’s step behind the scenes. We will review the same demonstration, but now from additional perspectives, to understand more of the new capabilities of Ericsson Charging.
Let’s recap the use case from the blog post Are you ready for 5G? Ericsson Charging is. To ensure an uninterrupted concert experience for users, the telecom service provider (Fuon) has setup a dedicated network slice for their partner, VR Music Stage. Ericsson Charging supports 5G capabilities such as Network Slicing over the new SBI (REST-based) interface. I will now take you behind the scenes to view the rest of the demonstration.
Visit Ericsson Telecom BSS to learn more about our offerings or read on for a step-by-step summary to the video.
Working with the offer definition template inside Ericsson Charging
In the Management Application of Ericsson Charging, we have created an offer definition template. It can be described as a container with all the technical aspects for the service, and we make this “container” as generic as possible, including all the parameters we want to use when creating new products.
By using this template concept, we provide highly flexible management where one single template is reused for many different products. In the demonstration, we create three different product offers using the same template.
We populate the template with default values that will be overwritten in Ericsson Catalog Manager when new products are created. Once you have created the product offers in the catalog and populated back to Ericsson Charging, they show up as offer definitions with the included bundle volumes specified, as well as the technical parameters set. What is interesting to point out is that these offer definitions are now “externally owned” so the values can only be changed from the product catalog.
Managing the offering inside the product catalog
Ericsson’s Digital BSS puts high focus on addressing the gap between telco marketing and IT departments. In the demonstration, I show the new user interface to marketers and how they can use it when creating new product offers (see image 2 below). You see all the product offers we have defined in the catalog. You can have different Categories (Residential, Enterprise…) with subcategories. And of course, a product offer can be included in several categories as well.
The information page provides an overall view of the product offer. For example, you see that the status of the offer is “Active” - the important pricing information is visible right away. For the Product Managers it is also important to get a good view of the Sales Metrics: how is my product doing? Here you would see, for example, how many new customers have bought the product, how many have abandoned shopping carts - which could give an indication that maybe the price is too high - and how many have viewed the offer.
If we drill down in the hierarchy, we find the template coming from Ericsson Charging (in the example named “Offer Definition 5000”). In the pricing tab, you can change the monthly price to create a new version, or maybe you want to create a campaign lasting a month. These values are published back to the Management Application in Ericsson Charging.
The Partner Manager at the telecom service provider (Fuon) receives an email from VR Music Stage stating that they want to send out exclusive offer notifications to their Pay-per-view (PPV) target group. She logs in and navigates to the 360-degree dashboard of VR Music Stage.
Here the Partner Manager has a complete overview of the partnership: Who they are, financial status, the revenue share between the operator and partner, revenue across the last three months, and the type of agreements, for example.
All the queries you once had to do from different places are now presented to you in the Partner Management dashboard. As we move into more use cases requiring high bandwidth and low latency, we will see more Service Level Agreements (SLAs) being established.
Let’s continue the discussion!
What BSS capabilities are required for 5G monetization? Read more in a new white paper from Analysis Mason.
You can also go the Ericsson Telecom BSS web page to explore the discussion further and to find out more about our offerings.