Is 5G the next game-changer? Pilot reveals an unlimited world of possibilities!
Sports: You either play it, watch it, or just hear about it, yet, all of us – professionals, experts, enthusiasts or occasional fans are seeking new ways to experience and connect with our favorite sports content.
One question comes to mind – what role can technology take in transforming an average sports experience into an immersive one? Here, Augmented Reality (AR) and Virtual Reality (VR) come into play, giving us the potential to push boundaries and take the consumer to the heart of the game itself.
As Qatar gears up to host the world’s biggest sporting extravaganza in 2022, Ericsson joined forces with Ooredoo Qatar to give fans a glimpse into the technologies that will completely reboot the way we interact with teams, players and even brand sponsors through a unique experience at the 2019 Amir Cup final.
The challenge: Delivering an unforgettable experience
For Ooredoo, the challenge was to leverage the capabilities and opportunities of 5G to deliver a unique fan experience and together, we were able to showcase innovative 5G use cases – which included transformative, connected and digital 5G experiences, bringing world-class expertise and the immersive possibilities of 5G to light.
So, how did we achieve in delivering a successful fan experience at the Amir Cup final?
A real-time experience of 5G
Sports teams are embracing new technologies in different ways and here specifically, we wanted to put the Ooredoo 5G capability into action! Together, we broadcasted an immersive sports demo live to a virtual stadium at the Mall of Qatar, where consumers witnessed real-time VR and an immersive, remote experience of the match itself. Here, an immersive 5G experience ran simultaneously for the full time of the final match at the Mall of Qatar.
Paired with high bandwidth, this meant viewers enjoyed a real time streaming experience that matched the quality and scalability of streaming resolution through conventional media channels.
A winning strategy
At the stadium, mobile technologies enabled Ooredoo to reach data speeds of up to 1.2 Gbps with a 5G handset, with Ericsson’s latest 5G technology. The Ooredoo network delivered more than 6 TB of mobile traffic – the equivalent of around 1,300 streamed full HD movies or DVDs – with record high set-up success rates in excess of 99.5%. In the South Stadium, spectators using the Ooredoo network made close in the region to 500,000 voice calls and during the game, the Ooredoo team was able to achieve phone speeds of up to 1.2 Gbps. Additionally, over 10,000 spectators used the free Wi-Fi in the stadium, making use of more than 2 TB throughout the duration of the game.
Ooredoo and Ericsson not only succeeded in providing groundbreaking performances in the South Stadium at Al Wakrah, but together, we successfully championed future 5G demonstrations through the Virtual Stadium at Mall of Qatar and a Connected Ambulance in the stadium itself.
5G in sports: over and beyond average
For broadcasters, fans, athletes and the like, Ericsson’s leading technologies have the potential to enrich the sporting experience, bringing people closer to the action and creating new immersive ways to showcase the commitment, excitement, and teamwork that sports present.
For a team playing before a packed stadium or a lonesome runner on a forest track, connectivity and mobility enable new values in an emerging internet of sport.
We can’t wait to experience more of Ericsson and Ooredoo’s 5G capabilities in the near future!
Read the full success story here.