Hans is Director, Innovation and leads the Product Discovery Team in San Jose, California, driving customer insight into the front end of product development and championing world class user experience design throughout the development process. Previously, he headed up the Innova Squad at Ericsson, using design thinking methods to facilitate innovation across the IP and Broadband division. His background in mechanical design engineering, CAD/CAM model-making and rapid tool-making brought him from London to California in 1998 when he joined innovation firm IDEO. While there, he led multidisciplinary teams to deliver product and service innovation, business strategy, and innovation capabilities for global companies in numerous verticals, before joining Ericsson in 2011. He holds an honors bachelor’s degree in Mechanical Engineering from Brunel University in the UK and a foundation certificate in Art and Design from Kingston Polytechnic, also in the UK.