Marketing and Communications
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One of the greatest challenges in The Networked Society is to simplify how we communicate to, and work with, our customers. Ericsson is becoming an increasingly diverse, ever-changing business and Marketing and Communications will play a vital role in supporting our transformation into a software and services-centric ICT organization. Our goal is to be a Top 50 Brand by 2020, and we need your help to get there. If you are motivated by the opportunity to actively contribute to our customers’ success and building the Ericsson brand, join us in Marketing and Communications:
In the future, our Marketing and Communications function will tackle different challenges but how we grow and share our vision and values will always be at the heart of what we do. The Ericsson brand is a key enabler in future business growth and Ericsson is committed to growing a new generation of digital natives. These are the opinion-formers across are business who communicate freely via blogs, video and professional networks, taking our messages to market in new, innovative and different ways.
How do we communicate with one voice? How do we manage our brand? How do we simplify our messages? These are the questions that Marketing and Communications will answer.
Ben Huang, Head of Global Marketing
Ericsson’s Marketing and Communications function takes on the important task of translating our Networked Society Strategy into effective and efficient global activities to build brand and perception in support of business growth and company transformation. If you’d like to find out more about the role that Marketing & Communications plays within our organization, listen to Ben Huang, Head of Global Marketing, explain further:
Marketing and Communications roles
We have many different opportunities available for Marketing and Communications professionals. This is an overview of the kinds of opportunities in each area:
In Marketing, our process starts with having a keen understanding of a customer’s business, operations, objectives and the challenges they face. We then develop solutions to help drive our customer’s business as well as Ericsson’s business. We analyze the market, our customers, our competitors, our growth plans and offerings and define our wanted position and priorities. We develop the overall strategic and tactical direction and drive content creation that will shape the market, motivate investment decisions, create preference for Ericsson’s offerings and position Ericsson as the preferred partner. Our areas of expertise include Government & Industry Relations, Marketing Content Activation, Marketing Content Creation and Business Intelligence.
In Communications, you will be involved in developing brand and business strategy. We strengthen brand perception and build brand equity through effective global activities, ensuring a consistent, recognizable Ericsson identity. We also build competence and engagement around Ericsson’s brand amongst employees and external key stakeholders. Part of our process includes driving perception and maintaining relations with external parties such as press and media, analysts, opinion formers, general public, investors and other external stakeholders. Additionally we drive internal communication activities to secure engaged employees who live the brand while coaching the development of communicative leadership among managers. Key areas of expertise include Brand Management, External Communication, Internal Communications and Web Management.
With overarching responsibility to support customers and drive our vision for The Networked Society, our professionals in Marketing and Communications perform an essential function for Ericsson, significantly contributing to the success of our organization. Our people bring their skill, experience and passion to building strong relationships with our customers and developing effective marketing and communications strategies, internally and externally.
People in Marketing and Communications at Ericsson tend to be effective, organized professionals who understand how to support a fast-paced, complex business. Our people analyze, plan, present and communicate clearly, with the capability to persuade, influence others and deliver outstanding results. At the same time, they are also creative, entrepreneurial individuals who can adapt their thinking and respond to change quickly.
Barbara Baffer is Vice President of Corporate Affairs and Communications, Ericsson North America. Read her career story here.
Announcing a new appointment
Congratulations to Margaret Herndon, who has been appointed Head of Marketing and Communications within Region North America (RNAM), reporting to Angel Ruiz, Head of RNAM, and a member of the region's leadership team. Margaret will also be a member of the Global Marketing and Communications Leadership Team headed by Helena Norrman. This is a new role within the region, combining Corporate Affairs, Communications and Marketing. So there is exciting scope for new ideas and collaboration.
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