LOCAL specializes in serving Brazil's low income telecommunications segment. With an innovative business model based on a decentralized organization and a creative retail strategy developed together with Ericsson, LOCAL has strong position in the market, serving the low income population in remote cities while maintaining healthy profits.

Overview

Customer: LOCAL, Brazil

Customer Objective

  • Offer a quality service at a low cost
  • Keep opex to a minimum
  • A successful and sustainable business model

Ericsson Solution

  • GSM radio access and core network

Customer Benefits

  • Possibility to make new user segments profitable
  • Low initial investment and low opex
  • Scalable model for future expansion Customer Objective

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