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LOCAL, Brazil: Neighborhood network
LOCAL specializes in serving Brazil's low income telecommunications segment. With an innovative business model based on a decentralized organization and a creative retail strategy developed together with Ericsson, LOCAL has strong position in the market, serving the low income population in remote cities while maintaining healthy profits.
Overview
Customer: LOCAL, Brazil
Customer Objective
- Offer a quality service at a low cost
- Keep opex to a minimum
- A successful and sustainable business model
Ericsson Solution
- GSM radio access and core network
Customer Benefits
- Possibility to make new user segments profitable
- Low initial investment and low opex
- Scalable model for future expansion Customer Objective