LOCAL, Brazil: Neighborhood network

Case |

LOCAL specializes in serving Brazil's low income telecommunications segment. With an innovative business model based on a decentralized organization and a creative retail strategy developed together with Ericsson, LOCAL has strong position in the market, serving the low income population in remote cities while maintaining healthy profits.

LOCAL, Brazil: Neighborhood network

Overview

Customer: LOCAL, Brazil

Customer Objective

Offer a quality service at a low cost
Keep opex to a minimum
A successful and sustainable business model

Ericsson Solution

GSM radio access and core network

Customer Benefits

Possibility to make new user segments profitable
Low initial investment and low opex
Scalable model for future expansion Customer Objective

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