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Video customer testimonial of BT Sport's COO Jamie Hindhaugh talking about the Ultra HD launch in August 2015 and the extension of the broadcast managed services deal with Ericsson. Ericsson is responsible for designing, building and running BT Sport Europe, free-to-air service BT Sport Showcase, and BT Sport UHD. BT Sport UHD was the first ultra-high-definition channel (=4k TV channel) to launch outside Asia. Ericsson also helped to deliver BT Sport’s new BT Sport Extra red button service, which enables viewers to choose between eight UEFA games broadcast live simultaneously – including UEFA Champions League and UEFA Europa League games.