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Deliver the rich media experiences customers demand

Media as a Service

Citrus Powered by Ericsson MediaFirst is one of Ericsson’s Software as a Service solutions. It allows you to innovate at web speed and efficiently scale a compelling TV offering that helps drive more revenue and delivers breakthrough consumer experiences that are the consistent across all devices. Ericsson has partnered with Tangerine Global to create this fully hosted, managed solution based on Ericsson MediaFirst. Tangerine Global is the curator for content and user experiences, using the MediaFirst SaaS service to create each unique operator portal.

Media Hero

Citrus Powered by Ericsson MediaFirst Overview

The rise of broadband connectivity, cloud services and mobility has ushered in a highly disruptive period for the entire TV and media value chain. Consumers are rapidly embracing TV services that provide ease of access and personalization with the highest possible quality.

Citrus delivers on Ericsson’s vision for the future of cloud-driven experiences by combining the strengths of Pay TV in quality of service and content depth, with the personalization, interactivity and multiscreen viewing capabilities of the OTT start-ups. It brings the agility, innovation and economic benefits of modern cloud technologies and web services to Pay TV operators, representing a big leap forward in TV technology.

What is the Citrus Media-as-a-Service Solution?

The Ericsson MediaFirst TV Platform, the core of Citrus Powered by Ericsson MediaFirst, is a software-defined, media-optimized platform for the creation, management and delivery of next-generation Pay TV. This end-to-end, cloud-based platform embraces all content sources and delivery networks, equipping operators to deliver cutting-edge large-scale video services to the billions of devices forecast to be connected by 2020.

Supported by a unified backend that empowers rapid release cycles, the platform delivers seamless deployment capabilities for operators while enabling innovative viewing experiences for consumers.

Why Use the Citrus Powered by Ericsson MediaFirst TV Platform?

Ericsson has deep TV and media experience with the world’s most deployed IPTV platform, advanced compression technologies and next-generation solutions for content delivery.

Today, our work with more than 60 global service providers delivers rich media experiences to more than 15 million subscribers and 32 million devices. By 2020, it is estimated that there will be 15 billion connected devices accessing video in the Networked Society. We are collaborating closely with our customers to build a thriving TV and media ecosystem that addresses increasingly complex demands.

Consider Ericsson MediaFirst TV Platform if you want to:

New Subscribers

Attract new subscribers, upsell/cross-sell to and retain existing subscribers, and leverage advanced analytics for swift decision making.

Quickly Develop

Quickly develop and deploy TV services across all end-points at web speeds to respond to changing market trends and conditions.

Manage Costs

Manage costs and operate efficiently with a web-based platform that supports ongoing investments and pursuit of growth opportunities.