Digital Transformation World

Switch on 5G

Digital Transformation World 2019

5G switch

May 14 - May 16, 2019
Acropolis Convention Center, Nice, France

Switch on 5G now utilizing your existing network assets. With Ericsson, your current network evolves into your future one.

Meet us at TM Forum's Digital Transformation World and find out how to "Make the 5G Switch".

Preparing for 5G

Today, the question most service providers have is how to start going digital. With the introduction of 5G and all the business opportunities enhanced or created with 5G, it is no longer an option to maintain the same operations or technologies in OSS, BSS and the core network.

Our solutions help service providers to automate, manage, and orchestrate hybrid networks in real time, while they engage digitally with customers and monetize improved customer experiences.


Explore our exhibit booth (on the second floor of the expo, booth 213) where we highlight service automation and digital Digital BSS/Telecom BSS solutions that help with today's challenges and prepare you for 5G:

  • Network Slicing Automation (EDO)
  • Service Assurance for Hybrid Networks (CENX)
  • 5G Monetization with Digital BSS(DMP)
  • Flexible IoT Offer Co-Creation (ECM) (With Axiata/Apigate)
  • Omnichannel Customer Engagement (DXP)
  • Customer Experience Analytics (EEA & SON)


Engage an Expert. Stop by and ask questions to our business experts who will share how Ericsson can support your digital journey to uncompromising scale, speed, and total cost of ownership.


Hear our executives address the latest issues in Network Transformation, Cloud Native IT, and AI & Data.


TopicSpeakerDate & time
Getting real with AI: Hype vs reality George Sarmonikas Tuesday 14 May 2019
12:05 - 12:45
Closed loop service assurance for hybrid networks Marc-Antoine Boutin Tuesday 14 May 2019
16:00 - 16:20
Digital Leadership Summit: Digital Engagement (by invitation only) Graham Cobb Wednesday 15 May 2019
09:00 - 12:45
Actionable insights for superior customer experience Thomas Kinnman Wednesday 15 May 2019
16:30 - 11:55
What services do I need to offer to reduce churn? Graham Cobb Thursday 16th May 2019
14:50 - 15:35
The automation journey: Path to zero touch for 5G hybrid networks Ignacio Mas Thursday 16 May 2019
14:45 - 15:00
George Sarmonikas

George Sarmonikas

George leads the AI Innovation at Ericsson OSS Digital Services business unit, developing Ericsson's new cognitive products. Previously, George was heading product management for IoT Analytics & CEM portfolio covering Telecom and IoT vertical industry solutions. Prior to joining Ericsson, George was a founder of a startup involved in the growing areas of IoT and AI. He has also worked at Orange's Research & Innovation division in the UK, initially as researcher and later as Senior Network Design engineer. Also worked at Vodafone, responsible for Mobile Services and as Mobile Broadband & Innovation manager at WIND Hellas.

George holds an M.Sc. in Communication Systems and an MEng. in Electronic Engineering & Computer Science both from Bristol University in the UK, as well as a postgraduate diploma in artificial intelligence from Stanford University, US.

Ignacio Más

Ignacio Más

Ignacio Más acts as Senior Expert and Head of Technology Innovation in OSS in Ericsson Business Unit Digital Systems. Previously he has been one of the top System Architects in Ericsson Group Function Technology holding the tittle of Senior Expert in Programmable Network Architecture. He obtained a PhD in Telecommunications from the Royal Institute of Technology, (KTH, Sweden) and a Master of Science from both KTH and the Telecommunications Engineering school of 'Universidad Politécnica de Madrid'.

Ignacio joined Ericsson in 2005 and started working in IETF standardization, IPTV and messaging architectures and media related activities inside Ericsson Research. When he joined Group Function Technology he became the CTO office expert in media, SDN and cloud networking related issues. In his role as Senior Expert in Ericsson he now leads the company in the evolution to a network architecture focused on flexibility and programmability with emphasis on SDN and NFV technical paradigm implications. In his current position he will as well lead the overall evolution of network management and control (OSS) towards a model-based horizontal management paradigm.

Thomas Kinnman

Thomas Kinnman

Thomas Kinnman has 20 years of experience in the OSS/BSS/ICT industry and earned his Masters degree at the Royal Technical Institute in Stockholm (KTH), Faculty of "Management of Industrial Control Systems" and has complemented with several executive and MBA programs, latest the FEM Executive Management Program at Stockholm School of Economics (SSE).
Thomas is currently heading the Solution Line Analytics & Assurance, accountable for all products, services, solutions and partnerships in the Analytics and Assurance area including products like Ericsson Network IQ, Mobile Positioning System and the Ericsson Expert Analytics suite.

Thomas joined Ericsson as head of OSS/BSS sales in the Nordics and Baltics through the acquisition of the consulting company Teleca OSS. Thomas has since then held several positions, including three years in Moscow heading up Ericsson's OSS/BSS practice in Northern Europe and Central Asia and before taking on his current position he served as the global Head of Strategy for OSS & Service Enablement.

Seda Dolen

Seda Dolen

Seda Dolen, Head of Solution Area BSS Sales Readiness and Sales Support , has 19 years of OSS and BSS industry experience. She is nourished with broad competence profile and experience in ICT industry with track record of experience in Business Development, Solution Portfolio Development, Presales Management , Project Management, and System Integration. She has lived and worked for Ericsson Region Middle east for the past 11 years and 2 years in South East Asia and led OSS and BSS Engagement organizations driving sales of transformation engagements with Tier-1 operators and Group Operators and supported them in strategy, go to market development and execution in order to address the changing market trends and needs.

Throughout her career, Seda has helped her customers and colleagues looking to the future and embracing innovation. Prior to joining Ericsson, she worked for Vodafone Turkey for 6 years in IT responsible for Charging and Billing domain. She holds a bachelor's degree in Mathematics Engineering from the Istanbul Technical University in Turkey.

Mårten Malmberg

Mårten Malmberg

Mårten Malmberg has 21 years of experience in Telecommunication and earned his Master degree at the Royal Institute of Technology (KTH) in Stockholm at the faculty of Telecommunication.

Mårten has a wide competence in Mobile System and has been working with radio development, network design, solution architecture, sales and portfolio management. Before joining the Business Area he was working as CTO during 10 years in a couple of our global accounts where he worked close to some of our largest customers to align on technology and product strategies for the complete Ericsson portfolio of our products and solutions.

Mårten Malmberg is currently heading the Business & Operations Planning at the Solution Area OSS. This includes the responsibility of Portfolio Management and Strategy of our Management & Orchestration as well as Analytics & Assurance Solution Lines.

Marc-Antoine Boutin

Marc-Antoine Boutin

Marc-Antoine Boutin leads Ericsson Service Assurance (previously CENX) product management team and drives product vision to reduce operational complexity, accelerate the transition to 5G, and enable closed-loop automation in next-generation SDN/NFV networks. He is passionate about products, emerging technologies, and go-to-market strategy. Marc-Antoine has over 20 years of experience product management and product development in the networking and OSS industry.

Mats Karlsson

Mats Karlsson

Mats Karlsson, Vice President and Head of Solution Area OSS

Mats current role is heading up the OSS business within Ericsson, covering the full fledge of OSS products, i.e: Network Management, Orchestration & Fulfilment and Analytics & Assurance. He is leading the transformation to modernize and horizontalize the OSS portfolio as well as ensuring the portfolio relevance when industry moves to cloud-native, Open-Source and model-driven approaches for OSS.

Mats profile is characterized by a solid experience of product development as well as high capability of strategic thinking by being part of driving and defining Ericsson Technology Strategy during several years being responsible for Architecture and Portfolio on Ericsson Group level. He has been working within Ericsson for almost 30 years having had several executive positions within R&D, Project Management, CTO office and P/L responsibilities.

Mats hold a M.Sc. in Applied Physic and Electronics from Linköpings Tekniska Högskola in Sweden and a M.Sc. in Telecommunications from Aston University, Birmingham in United Kingdom. He has also been part of Ericsson Executive Leadership Courses in Columbia University. He is also part of the board of Linux Foundation Networking Group and sits on TMForum Digital Advisory Board.

Event location

Event location

Back in the heart of the South of France – in one of the leading smart cities in Europe – Digital Transformation World – formerly TM Forum Live! 2018 will be held in Nice. Located on the French Riviera in Provence-Alpes-Côte d'Azur, Nice is a quintessential European city with its pebbled beaches and azure water, narrow cobble stone streets, red-tile roofs, outdoor markets and restaurants, parks and dozens of museums. For more details on how to travel, go here -


Digitalized customer & revenue management

Do you have the capabilities to monetize the new 5G, FWA, IoT and network slicing business opportunities? We show what is needed to handle the new business and revenue models and how you can efficiently and effectively create and deliver better experiences and offerings for consumers and ecosystem partners.
You can be truly data and insight driven when defining and promoting offerings to drive profitability for each customer segment. We show you how.

Automated 5G core and network slicing

Network slicing at scale for consumer and industry offerings requires efficient operations to be financially viable. We demonstrate how to – across radio, core and transport – quickly and automatically orchestrate network slices and apply closed-loop assurance.
With Ericsson's cloud native 5G Core, you will be faster to market and have a TCO efficient solution. Its dual-mode capabilities allow you to operate only one network for both EPC and 5GC architectures. It automates updates, upgrades and scaling. It is resilient to faults and allows you to expose functions that let others build services on top of it.

Distributed and automated NFV

The benefits of virtualization have been talked about for long, but realization is to a large degree still missing.
Based on our experience from a number of NFV transformation engagements we show how you can quickly get NFV ready for commercial operations, how Ericsson's system verified full stack NFVi makes you ready for cloud native and 5G deployments. It enables automated cloud and VNF orchestration across centralized and distributed cloud. And it allows you to automatically expose capabilities to your or your partners' application developers.

About the TM Forum's Digital Transformation World

At Digital Transformation World, large format debates will be combined with small interactive fireside chats. Co-created innovation Catalysts made by over 120 different companies will reveal mind-opening collaborative R&D. An extensive exhibition of large and small vendors will be combined with a tailor-made one-to-one meeting service. And in the evenings, fiercely contested awards will be followed by intimate networking throughout Nice. All in all, it creates three immersive days of inspiration, innovation and game-changing conversation for communication service providers, their vendors and systems integrators from across the world.

Find out more: TMForum website