Ericsson UnBoxed for Automotive Webinar

Our connected vehicles experts reveal latest demos and trends

The webinar for automakers

While we are all apart, being connected together has never been more important. We would like to invite you to our “Ericsson UnBoxed for Automotive” webinar, sharing with you the latest trends and developments we have seen in the automotive industry, by showcasing the demos we would have presented at Mobile World Congress 2020 in Barcelona.

Get ready for the UnBoxed automotive webinar

5G connectivity is ushering in the creation of automotive services and advanced safety features that will take the driving experience to the next level. The development of innovations like advanced driver-assistance systems (ADAS) allow cars to see around corners and gain awareness of dangers long before the driver. This webinar session features digital demonstrations, for example the story of the life of a connected car, highlighting how connectivity can be used as a differentiator and what it takes to bring the connected services to the next level.

Claes Herlitz, VP & Head of Connected Vehicles:

“As a service is really attractive during these days when investments are under threat and when you need to be lean about how you go about when it comes to your transformation. We want to give you the ability to continue to transform but only spend when it really matters: aaS. When you really sell your vehicles and cars. And then pay as you grow, the aaS methodology.”

Linda Ålgårdh, Head of Automotive Marketing:

“More or less any connected product is following the same lifecycle. It starts with R&D, manufacturing, it goes through transportation, activation, operation and ends in recycling. During these stages, the needs and benefits of cellular connectivity are changing and that is exactly what this demo is to visualize. It could have been any object, but this time we chose the car. So please let me introduce you to Ericsson’s first ever inhouse designed vehicle, connected vehicle, it is called Hilda.”

Charlotte Lundén, Head of Sales Readiness:

“If you really know what is going to happen with the connectivity ahead, and the car is aware and can predict how the services in the car will be effected by the connectivity ahead. Then you can really optimize based on this, both in terms of optimizing the services in the car, as well as the cost related to the connectivity for the car.”

Henrik Sahlin, PhD. Project Manager Automotive Research:

“We are flooding water on the race track and in a first car that first drives through these water areas, we have the cyber tyres that detects the aquaplaning and sends that to an on-board unit in the car which then provides this information via cellular network up in the cloud. Then the 5G cellular network can distribute this information to surrounding cars such as the cars that come after can get a notification that this is an area where you have a higher risk of aquaplaning.”

Stefano Sorrentino, Principal Researcher:

“Here we have the case of a distracted driver. He is approaching an intersection but he is not really paying attention to it. At the same time we have a pedestrian who is approaching it. Thanks to the camera facing the intersection and to his 5G smartphone he now receives a notification in real time that there is a driver approaching. The warning is also sent to the driver who now has the time to safely break and let the pedestrian cross because he also get the notification.”