- Data traffic grew 50% between Q3 2015 and Q3 2016
Mobile data traffic continues to grow, and the graph below shows total global monthly data and voice traffic from Q3 2011 to Q3 2016.1 It depicts a continued strong increase in data traffic and voice traffic in the mid-single digits per year. The growth in data traffic is being driven both by increased smartphone subscriptions and a continued increase in average data volume per subscription, fueled primarily by more viewing of video content.
Data traffic grew around 10 percent quarter-on-quarter and 50 percent year-on-year. It should be noted that there are large differences in traffic levels between markets, regions and operators.