Mobile traffic report Q1 2018
Mobile data traffic(1) grew 54 percent between Q1 2017 and Q1 2018.
- In Q1 2018, mobile data traffic grew around 54 percent year-on-year.
- The quarter-on-quarter growth was around 11 percent.
Traffic growth is driven both by the rising number of smartphone subscriptions and increasing average data volume per subscription, fueled primarily by more viewing of video content at increasingly higher resolutions.
The graph below shows total global monthly data and voice traffic from Q1 2013 to Q1 2018, along with the year-on-year percentage change for mobile data traffic.
In Q1 2018, mobile data traffic grew around 54 percent year-on-year. This was similar to the yearly growth in Q4 2017, but significantly lower than for the previous 4 quarters, when it varied between 65 and 70 percent. Starting in Q4 2016, the global traffic growth was noticeably boosted above its long-term trend line by free data traffic offers in India, resulting in a high base for comparison with the Q1 2018 traffic.
The quarter-on-quarter growth was around 11 percent.
There are large differences in traffic levels between markets, regions and operators.
1 Traffic does not include DVB-H, Wi-Fi or Mobile WiMAX. VoIP is included in data traffic