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Securing app coverage means mobile operators need to think about how apps, devices and behaviors relate to geography - and let experience set the requirements for designing and optimizing the network.

Our solution is a heterogeneous network approach, based on deep insight and experience. Tune and improve the macro network, densify the micro layer, integrate small cells and indoor solutions, leverage unlicensed spectrum and optimize them to work seamlessly together.

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App coverage insights

Securing app coverage means that operators need to think about how apps, devices and behaviors relate to geography, and let experience set the requirements for designing and optimizing the network.

Zero site lamp post on bridge

Invisible sites: Hiding small cells in not-so-plain site

Ericsson small cells can be installed in existing infrastructure, deploying easily in lamp poles, bus stops, information kiosks and billboards. They can even be deployed in underground vaults – the same ones used for fiber and power conduits.

A woman using her smartphone

Experience shapes mobile customer loyalty

Network performance plays a crucial role in driving smartphone user loyalty. However, as apps continue to evolve and increasingly incorporate video, there’s been a shift in both usage behavior and a rise in expectations, leading to changing consumer loyalty.

Enhancing Facebook app experience

Enhancing Facebook app experience

A collaborative project between Ericsson, Facebook and dtac – one of the leading mobile operators in Thailand – has resulted in a 60 percent improvement in Facebook upload and download time. This optimized user experience was achieved by applying a joint Ericsson-Facebook methodology to correlate user experience with network performance.

Case:

Turkcell, Turkey: Building the future with full mixed mode

Together with Ericsson, Turkcell has deployed a world first technological solution, the full mixed mode baseband. Spanning a network of 68,9 million users in 9 countries, Turkcell is the leading mobile network operator in Turkey.

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Transformative technology

We translate technology innovation into reliable, globally scalable, standards-based systems and services, to create high performance, highly efficient networks. These networks are the foundation for the transformation through mobility.

Mobile broadband access

We help operators understand how to satisfy the demand for mobile broadband app coverage while evolving their business – through a comprehensive guide called Growth Codes – and their networks – through 3X Multi, a new way of thinking about radio access network evolution.

Telecom core evolution

To address operator, user and industry requirements, it must also be cost effective, highly reliable, scalable, and flexible to meet growing demand for mobile broadband services and expand into new markets. Our evolved packet core nodes and virtual Evolved Packet Core portfolio support multiple access technologies and interworking with legacy cellular networks.

Network design and optimization

We provide support for networks with more than 2.5 billion subscribers so our unique tools to analyze the operator's network bring predictability to a highly dynamic, ever-changing network environment.


Key consumer perspectives

  • App coverage is network performance from the user perspective
  • Heavy data users represent 10% of total subscribers, 55% of total data traffic
  • 70% of world's population will be using smartphones by 2020
  • Cellular networks already cover 90% of the world's population
  • 90% of the world's population will have mobile phone by 2020
  • About 40% of the world's mobile traffic is on networks delivered by Ericsson

Mobile network solutions

Our solution to secure app coverage is a heterogeneous network approach, based on deep insight and experience. Tune and improve the macro network, densify the micro layer, integrate small cells and indoor solutions, leverage unlicensed spectrum and optimize them to work seamlessly together.

Ericsson Radio System

Radio System

Ericsson Radio System delivers industry-leading performance on the industry’s smallest site footprint with the lowest energy consumption.

Cabinets

Networks Software

Upgrading to the latest software release means getting all the benefits from previous releases combined with new functionality to further enhance capability in the network.

User with good app coverage

Small Cells

Operators optimize their networks for data, which long ago surpassed voice traffic. But the new reality is not just data, it’s apps.