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Boosting spectator experience

How to provide superior user experiences for millions of people – at hundreds of events across an entire city? This study shares insight from the 2016 summer games in Rio on how to make it happen.

Spectators at stadiums and arenas increasingly expect reliable mobile services – everywhere and at all times. 

Over 1.4 million fans attended the 2016 summer games in Rio de Janeiro, sharing their excitement across the city at 144 venues and related sites. So how did operators manage this massive rise in demand for mobile broadband and still deliver a crowd-pleasing experience?    

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How enhanced network performance improved satisfaction among spectators at the 2016 Summer Games in Rio

Prior to, and during the games, Ericsson worked to prepare the networks across all of the sporting venues and related sites. To understand how these efforts paid off in terms of end-user experiences, Ericsson surveyed 800 spectators who used their smartphones during events at the games. Those responses were compared to 800 attendees at 2014 international football tournament matches across Brazil.

Ericsson Key Event Experience enhanced network performance during the events, tracking more than 100 key performance indicators (KPIs) on 6700 network elements. The findings shared in the report explore the high-capacity networks Ericsson built at the 2016 games, and provide a use case for increased spectator satisfaction.                                               

Creating a network that can efficiently adjust to bursts of high traffic requires flexible solutions based on testing and insight. Combining ConsumerLab end-user survey result and network performance statistics from the 2016 summer games in Rio 2016. Our report, Aiming Higher, illustrates how Ericsson is continually improving networks to create superior experiences for spectators. 

Contact Ericsson Key Event Experience team

Need help in preparation for big event coming up in the next 6 to 24 months?

Reach out to Ericsson key event experience team