Ericsson Experience Manager selected as B/OSS Innovation category winner. Service assurance solution helps operators monitor end-to-end service quality in near real time and proactively identify actionable root causes of customer-impacting troubles. Selected by operator-only judging panel that included Sprint, AT&T, Comcast, Cox and Verizon.

Ericsson (NASDAQ: ERIC) announced today that it has been recognized as part of the 2012 Fierce Innovation Awards, an operator-reviewed awards program from the publishers of FierceWireless, FierceTelecom and FierceCable. Ericsson Experience Manager received top honors in the B/OSS Innovation category, recognizing the company’s leading customer experience management and service quality management capabilities that help operators deliver premium service experiences to subscribers.

Part of Ericsson’s Assurance suite, Experience Manager manages service quality by collecting, deriving and analyzing metrics from various network elements, application servers, and end-user devices. It helps operators rapidly spot issues, diagnose root causes and prioritize responses to enable consistent service performance. As a result, operators are well positioned to build loyalty, unlock revenue, reduce the time needed to fix issues and cut customer care expenses.

"Positive subscriber experiences drive continued uptake of exciting new mobile services, which help operators drive more revenues,” said Elisabetta Romano, Head of OSS, Business Unit Support Solutions, Ericsson. “Ericsson Experience Manager gives operators greater control and insight into the consumer experience, enabling them to deliver a consistent experience, every time. We are proud to be recognized by Fierce for innovation in operations support.”

Fierce Innovation Awards winners were selected by an exclusive panel of carrier-only judges, including: Stephen Bye, CTO and VP of Technology Development and Strategy at Sprint; Mattias Fridstrom, VP and Head of Technology at TeliaSonera International; Abhi Ingle, VP of Ecosystem and Innovation at AT&T; Tom Nagel, SVP of Business Development and Strategy, for Communications and Data Services at Comcast Cable; Todd Smith, Director of Media Relations at Cox Communications; and Jim Wales, Executive Director of Networks at Verizon. Judges evaluated submissions based on technology innovation, financial impact, market validation and end-user customer experience.

NOTES TO EDITORS

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Ericsson is the world's leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2.5 billion subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company’s net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

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