At NAB, the world's largest media and entertainment event (Las Vegas - 16-19 April), Ericsson (NASDAQ:ERIC) will show the industry’s most complete portfolio of solutions for the entire professional video value chain. The company will demonstrate how it is driving the realization of a new world of multi-screen entertainment with vision and solutions that enable service providers to provide unique TV experiences, on all devices. Demonstrations of Ericsson’s latest solutions will show how it is maximizing content value, enabling efficient video delivery, powering multi-screen TV consumer experiences and unifying multi-platform ecosystems to enable every TV service provider to be multi-screen capable.
"Consumers are increasingly embracing the ‘TV anywhere’ experience, and expect every device they own to be part of their entertainment experience. As a result, broadcasters and TV service providers need to evolve linear and on-demand TV into rich, blended and socially aware multi-screen offerings, and leverage multi-platform delivery and capability to unify delivery networks, back-office systems and client technologies for maximum efficiency and scale," said Staffan Pehrson, Vice President and Head of TV, Ericsson. "In this increasingly complex world, we are enabling the multi-screen generation through consumer insight, technology leadership and a vision and commitment to open standards, combined with the unparalleled services capability Ericsson has."
At NAB, Ericsson will launch a number of new products, extending its position in enabling broadcasters and operators to acquire, exchange and deliver high quality content with best in class video processing performance. Visitors to Ericsson’s booth (SU819) will be able to see live demonstrations of these new products alongside Ericsson’s complete portfolio of multi award-winning solutions and services for content acquisition, creation, management, exchange and delivery to consumers. Ericsson’s products help broadcasters and TV service providers become more profitable by expanding their offering, driving new revenues through innovation and excellence, and reducing operation costs in an increasingly complex video landscape.
NAB highlights include:
Launch of a new video processing platform called AVP - This new multi-codec, multi-function video compression and processing platform provides greater performance, scalability, flexibility and efficiency for broadcasters and TV service providers. A number of key AVP configurations will be launched in Las Vegas to extend Ericsson’s leadership in live and linear video processing throughout the value chain of content acquisition to delivery to the consumer.
Launch of new dedicated video processing solution for ATSC - ATSC broadcasters are experiencing increased operational and bandwidth pressures as they move to cost-effectively deliver more of the high quality fixed and mobile video services that viewers demand. The AVP4100 ATSC Integrated System is a self contained multi-channel headend processing system for the creation of efficient, high quality ATSC multiplex broadcasts within a single rack unit platform. This reduces operational costs in addition to offering Ericsson’s world-class compression performance and video quality.
Launch of the new AVP3000 Voyager with multi-codec, multi-network support - The launch makes this the most advanced live content acquisition solution on the market and the only product to offer a hot-swappable modular architecture capable of supporting MPEG-2, MPEG-4 AVC and JPEG 2000 video compression over satellite and IP networks.
Launch of the new AVP2000 Contribution Encoder - The launch makes this the most advanced linear content exchange and distribution platform on the market. In addition to the MPEG-2, MPEG-4 AVC, JPEG 2000 support, new additions include increased density of video processing, video monitoring on the front panel and additional interfaces for analog video, G.703 networking and contact closures (GPI).
NAB Show debut of Multi-screen Video Processing - A critical challenge with multi-screen TV services is offering hundreds of linear and live TV channels that consumers are demanding on all devices as part of a full multi-screen TV proposition. The award winning Ericsson Multiscreen Video Processing solution provides the most powerful and flexible approach to the growing multi-screen market. It enables high quality and cost-effective processing of hundreds of channels into the thousands of adaptive streaming profiles necessary for a true ‘TV anywhere’ experience. The solution consists of the Ericsson SPR1200, a highly dense hardware-based multi-screen transcoder that solves the scaling challenge; and the Ericsson NPR1200, a highly flexible multi-screen network processor for packaging and publishing linear multi-screen content. These units combine into one highly scalable solution that provides sufficient power to solve the multi-screen challenge not just today, but into the future.
NAB attendees can hear from Ericsson speakers during the conference program:
David Price, Head of TV Business Development, Ericsson
April 15, 1:30-2:00pm
HTML5 and MPEG DASH Adaptive Streaming: Will these new standards become important to broadcasters?
Matthew Goldman, Head of TV Compression Technology, Ericsson
April 15, 3:30-4:00pm
HEVC – Next generation compression technology delivering commercial opportunities in the TV industry
David Price, Head of TV Business Development, Ericsson
April 17 April, 1:00-2:00pm
Panel: DASH: Dynamic Adaptive Streaming for Better Mobile Video User Experience
Notes to editors
Our multimedia content is available at the broadcast room.
Ericsson is the world's leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.
Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2 billion subscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had revenues of SEK 226,9 billion (USD 35,0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.
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