Symphony, a premium network service provider of hi-speed data communication circuits in Thailand, has deployed a market leading content exchange system from Ericsson (NASDAQ:ERIC) to enable the reliable and efficient distribution of high quality TV content. As Thailand’s National Broadcasting and Telecommunications Commission aims to digitalize all television broadcasting by 2015, service providers and network operators are placing increased focus on achieving maximum network efficiency.
Symphony’s fiber optic networks provide efficient data transmission for circuit links between the base stations of telecommunication companies and also government and private corporate sectors. This enables the provision of services such as digital broadcasting and Metro Ethernet across Thailand.
"Our mission has always been to provide the highest possible standard of service and reliability to our customers and business partners," said Supornchai Chotputtikul, Executive Vice President of Engineering, Symphony Communication Public Company Limited. "Broadcasters and content owners demand the highest quality digital content distribution solutions from us. We have been testing Ericsson’s content exchange system working with our fiber network for some time and they offer the perfect combination. Given Ericsson’s long-established reputation for compression leadership and solutions that maximize the value of content, we had no hesitation in selecting this system to meet our requirements as Thailand furthers its move towards digitization."
Symphony has deployed an Ericsson solution that includes the E5710 MPEG-2 SD encoder, Ericsson RX8200 receivers and the CE-Encoder by Ericsson to enable the reliable exchange of video between central and regional sites in Thailand. The E5710 is the industry gold standard for MPEG-2 encoding, while the RX8200 is a flexible receiver platform that is configured and tailored to the user’s precise needs.
"We are delighted to expand our reach further into South East Asia and to enable Symphony to deliver an exceptional solution that will meet the different requirements set out by its communications customers," said Ove Anebygd, Vice President and Head of TV, Ericsson. "We have the broadest product portfolio in the area of TV exchange and distribution and are the recognized market leader. We look forward to supporting Symphony and to contributing to Thailand’s evolution to digital TV in 2015."
Notes to editors
Download high-resolution photos and broadcast-quality video at www.ericsson.com/press.
Ericsson is the world's leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.
Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers' networks servicing more than 2.5 billion subscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.
For further information, please contact
- Ericsson Corporate Public & Media Relations
- Phone: +46 10 719 69 92
- E-mail: email@example.com
- Ericsson Investor Relations
- Phone: +46 10 719 00 00
- E-mail: firstname.lastname@example.org