Ericsson is opening a new facility in Malaga to meet demand for services in network design and optimization. Network design and Optimization is increasing in importance due to the rapid uptake of smartphones and use of mobile broadband. Based in Malaga, Ericsson's experts help customers around the world improve the network performance for better end-user experience and more efficient use of the networks.

More and more, Network Design and Optimization (ND&O) services is a key ingredient in the operators’ approach in ensuring that their networks are able to handle the high level of data traffic brought on by the extensive Smartphone uptake while maintaining service quality and end user experience.

As an indication of continuing investment in this service area, today Ericsson is inaugurating the opening of a new site in Malaga which houses Network Design & Optimization professionals. These experts are pioneers in the Network Design & Optimization. Together with Ericsson’s world-class Research and Development and service delivery professionals, they work in close cooperation with leading operators.

Staffan Pehrson, Head of Product Related Services at Ericsson, says: "Ericsson has invested in its global capabilities in delivering value-added services in ND&O, an example of this is the acquisition of Optimi which brought in highly skilled professionals and a complete portfolio of services and tools. Ericsson offers best in class Network Design & Optimization services by bringing together the unique combination of leading technology platforms, robust service delivery capabilities, methods & tools, and pioneering insights."

José Antonio López, President of Ericsson Iberia, says: "The explosion in the use of Mobile broadband is visible in all aspects of our live. This opening and the growth planned for the activities we carry on here, show the relevance of network design and optimization, key to support operators in offering the best quality service to end users while they manage their networks in the most efficient way."

Ericsson provides a full range of ND&O services beginning with smart design including a robust methodology that caters for the evolving needs of our operators bringing scalability and flexibility to the table.

With our end to end tuning and optimization services, operators can ensure that their networks can handle the high level of data traffic brought on by the the Smartphone uptake while maintaining service quality and end user experience. Operators are able to optimize their network assets not only from a frequency and spectrum standpoint but also from a business model dimension.

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Ericsson is the world's leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2.5 billion subscribers.

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