Faced with soaring energy costs, the Argentina team challenged the ICT sector to "keep their capital city dancing" and avoid power outages by launching a connected community metering system to smooth out peaks in demand. Their goal was ambitious: to reduce costs by 15 percent and save USD 15 billion by 2020 – an idea with just the right balance of social and economic benefits for all.
Still, it was a close contest and the other contenders offered smart ideas for tackling meaningful urban issues. These ranged from re-integrating the homeless in Tallinn to simplifying life in mega cities like Mumbai, India. The results and prizes were as follows:
- Winners: Team Argentina (USD 7,000 apiece) – IAE Universidad Austral, Buenos Aires, Argentina
- Second place: Team India (USD 5,000 apiece) – Indian Institute of Management, Calcutta, India
- Third place: Team USA (USD 3,000 apiece) – University of Southern California, Los Angeles, USA
- Fourth place: Team Estonia (USD 1,000 apiece) – Tallinn University of Technology, Tallinn, Estonia.
The competition is just one part of a larger effort by Ericsson to underscore the growing value of technology strategy at business schools.