Urbanisation is high on the global agenda because of the great number of people moving to cities. Today, more people live in cities than in rural areas, and by 2050, about 70% of the world's population is expected to reside in urban areas.
The explosive growth of cities and the rapid uptake of broadband are both happening at a time when the world faces serious economic, environmental and social challenges. Ensuring that the world's cities are creative, connected and sustainable is a major challenge but also a tremendous opportunity. By transforming cities, the lives of billions of people can improved along with the health and future of the planet itself.
In the video, Ericsson President and CEO, Hans Vestberg, says: "We see that the vast majority of data traffic is in metropolitan areas, almost 60% of all traffic on earth. A lot of things are happening in cities, e-commerce for example is based on the technology and the networks that are there. We can use the network to be more efficient and solve urbanisation problems. We as an industry have a huge responsibility to speak about the capabilities of technology, in order to be efficient but also to attract people coming to the city to make it more liveable".