Speaker: Anders Erlandsson, Senior Advisor, Ericsson ConsumerLab.

Date: 28 February 2013.

Location: Mobile World Congress, Barcelona.

Idea: As we live in an increasingly connected world, we are creating more and more personal data that can be used by business to understand our preferences. This is leading to a "personal information economy," in which personal data is becoming a commodity. Anders Erlandsson, discusses the value and role this personal data in the 21st century.

Read the Ericsson ConsumerLab Personal Information Economy report on Slideshare:

Ericsson ConsumerLab: Personal Information Economy from Ericsson