Speaker: Mikael Eriksson Björling, Consumer Behavior Expert, Ericsson ConsumerLab

Date: 28 February 2013

Location: Mobile World Congress, Barcelona

Idea: Mikael discusses that whilst we have always been creative, the end product used to stay within the four walls of our homes. Now, thanks to cheaper production tools, and the networks bringing us an online audience, we can all share our content and be producers.