Ericsson (NASDAQ:ERIC) today announced that it has won a Connected TV Award for its LTE Broadcast solution in the category for ‘Outstanding Technology Innovation.’ Responding to the growing consumer demand for TV Anywhere, Ericsson's new LTE Broadcast solution enables operators and their media partners to provide premium services with guaranteed quality and cost-efficient delivery over LTE, bringing with it new sources of revenue.
Embracing both services and enabling technologies, the Connected TV Awards, which debuted in 2011, recognize service and technology innovation, market impact and business thought leadership in the Connected TV marketplace. Presented at an awards ceremony held at the Connected TV Summit, London on Wednesday, May 22, 2013, the awards were judged by an independent panel of subject experts and industry specialists.
"This outstanding technology innovation award recognizes Ericsson’s unique position to deliver LTE Broadcast. We are the only vendor that can blend insight on consumer habits, deep mobile networks expertise and twenty years of video compression technology leadership to help operators maximize the revenue opportunity represented by this rapid evolution in media consumption," said Ove Anebygd, Vice President and Head of TV, Ericsson.
As the world’s first complete solution for broadcast video over LTE networks, Ericsson’s offering provides operators with the ability to deliver consistent service quality, even in tightly crowded areas, such as stadiums and city centers. The solution, which was launched at Mobile World Congress 2013, unites three new technology standards:
HEVC (High Efficiency Video Coding) - the new video compression standard promises to half the bandwidth required to transport video content compare to today's leading implementation of MPEG-4 AVC.
MPEG DASH (Dynamic Adaptive Streaming over HTTP (DASH) - simplifies and standardizes the adaptive delivery of video to consumer devices, ensuring a better quality of service, greater efficiency and opening opportunities for monetization.
eMBMS (Evolved Multimedia Broadcast Multicast Service) - a 3GPP standard that enables mobile networks to offer broadcast/multicast services dynamically to offload issues of popular content in dense consumption scenarios, reducing the cost of service delivery over the radio network and for backhaul.
Notes to editors
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Ericsson is a world-leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.
Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2.5 billion subscriptions.
We are more than 110,000 people working with customers in more than 180 countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2012 the company’s net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.
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