Subscribers of the Philippines’ leading wireless services provider Smart Communications, Inc. (Smart) can expect to enjoy a much improved quality of coverage and access to more advanced wireless technologies, especially as the use of mobile data continues to increase across the network. Smart today announced that it has deployed the Antenna-Integrated Radio (AIR), a product of world-leading communications technology and services vendor Ericsson, becoming the first operator in the Southeast Asian region to do so. The advanced AIR 21 ensures the highly efficient and smooth introduction of elements of GSM, 3G/WCDMA and fourth-generation (4G) Long-Term Evolution (LTE) technologies into Smart’s existing networks, by simplifying and reducing installation lead times while increasing coverage.
With the product in place, Smart’s wireless network now allows Filipinos to be abreast with the rest of the world in terms of wireless technology, in a more efficient and timely manner.
Rolando Pena, head of technology at Smart and PLDT, says: "The deployment of the AIR 21 once again puts SMART ahead of its peers in the region. We expect the vast improvement in coverage and swiftness of installation times to greatly benefit our subscribers, especially as we see increasing usage of mobile Internet in our network."
Smart’s parent company PLDT recently reported how mobile Internet usage continues to grow strongly among the mobile subscribers of its wireless brands Smart and Sun Cellular, with PLDT’s mobile Internet revenues increasing by 49% as of end June 2013, compared to a year ago.
To date, Ericsson has commercially deployed the AIR product for both Smart’s GSM and LTE networks, and tests show an improvement of as much as 73 percent in 3G coverage when using AIR. Ericsson’s AIR has fewer units and fewer interconnections compared to traditional site solutions, allowing a new standard or a new frequency band to be introduced easily.
Elie Hanna, President of Ericsson Philippines and Pacific Islands, says: "The market is experiencing a tremendous take off in mobile broadband and user expectations for speed and coverage are increasing the demands placed on networks. In order to cope with future capacity demands, Ericsson has a clearly defined small cell strategy that the AIR architecture is part of. When comparing 3G AIR with traditional 3G radio base stations, there is a marked improvement in 3G coverage when using AIR. In addition, AIR simplifies and reduces installation lead times."
The innovative integration of the antenna unit into the radio unit is the first of its kind in the global telecommunications industry. Compact design and a multi-standard solution ensure the highly efficient and smooth introduction of new technologies in both 3G and 4G. A new standard or a new frequency band can easily be introduced by simply adding AIR and swapping the existing antenna.
Notes to editors
Download high-resolution photos and broadcast-quality video at www.ericsson.com/press.
Ericsson is a world-leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.
Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2.5 billion subscriptions.
We are more than 110,000 people working with customers in more than 180 countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2012 the company’s net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.
For further information, please contact
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
Ericsson Investor Relations
Phone: +46 10 719 00 00