Mellany Msengezi of Econet Wireless Zimbabwe shares how they have identified the needs of specific consumer segments, such as farmers, to develop value-added data services.

In markets that are just starting to see widespread data usage increase, operators such as Econet Wireless Zimbabwe are looking to the developed markets to gain insights. Their focus is on introducing smart bundled data offerings with relevant services and ensuring that their OSS/BSS is agile enough to deliver a great customer experience.