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451 Research: leveraging data is key to increasing service quality

Research Director at 451 Research Sheryl Kingstone discusses how service providers can leverage their available data to increase service quality and raise net promoter scores.

Agile operators have a wonderful opportunity to improve their customers’ quality of experience by leveraging the tremendous amounts of data available to them. By broading their focus from service-level analytics to looking at individual customer experiences, successful operators are improving their quality of service as well as overall perception within the telco ecosystem.