Ericsson VP of technology Adan Pope offers insights into the high expectations that today’s customers have of their service providers and what this will mean for the future.

Today’s customers have increasingly high expectations about the communications services they use. More and more, they expect these services to be highly personalized, flexibile, and instantaneous in their delivery. More so than in the past, consumers are seeing ICT services as the platform through which they can innovate, collaborate and experience the world.