Alfa’s Rami Assoum offers his insights on how operators can effectively leverage their data to drive collaboration and enhance customer agility.

Today’s leading operators understand that customers are no longer satisfied with a one-size-fits-all approach to their products and services. As Rami Assoum, Head of VAS Engineering at the leading Lebanese operator Alfa explains, using your vast data to create meaningful customer segments is just the beginning. Success also includes an agile OSS/BSS that enables quick and efficient partnering to deliver personalized services that today’s customers demand.