Jason Marchek, Service Director with market intelligence firm Current Analysis, discusses how agile operators use their OSS assets to satisfy their customers’ need for instant gratification.

Today’s customers have become accustomed to the concept of instant gratification: when they request services, they want them to be provisioned in real time – without hassle and without delay.

Meeting these high expectations requires charging, billing and provisioning systems that all work together and in real time, and that means having the right OSS assets to act as the "glue" that holds it all together.