The purpose of the program is to enhance understanding, share information, and ultimately help Ericsson’s customers build a base of knowledge and clarity around m-commerce regulatory topics within each of the target countries.
“This agreement marks an important step in our Regulatory Outreach Program, which is focused on supporting customers in planning and implementing their m-commerce business strategies,” said Lars Arvidsson, Head of Global Sales and Business Partnering, BUSS m-commerce at Ericsson. “It’s also an effective way to ensure we at Ericsson have a thorough understanding of the different laws, regulations and policies surrounding m-commerce, and that we’re well positioned to partner with key regulators and stakeholders in the different countries as they navigate the new and uncharted territories of m-commerce,” Arvidsson added.
As the mobile commerce industry continues its rapid development, driven by consumer needs, expectations and convenience, Ericsson’s range of solutions and services is designed to support the effective take-off of next generation m-commerce. These include, amongst others, the Ericsson Wallet Solutions and the Ericsson Interconnect Services.
One significant driver of m-commerce activity is the need for more accessible and reliable mobile financial services. More than one billion people in emerging and developing markets have mobile phones but not bank accounts.
Ericsson’s portfolio of products and services is tailored to take advantage of this growing market, and at the same time work to bridge the gap between the banked and unbanked populations, support national financial inclusion initiatives, and evolve the interoperability between different solutions and systems in the global telecom and financial eco-systems.