Interviewed at the Ericsson OSS/BSS Summit, Stephen Reidy, Head of Strategy & Consulting at Telefónica Ireland shared with us their customer experience strategy.

Interviewed at the Ericsson OSS/BSS Summit, Stephen Reidy, Head of Strategy & Consulting at Telefónica Ireland shared with us their customer experience strategy.

When it comes to delivering great customer interaction experience, the key for them is consistency. This means consistency across each channel and each interaction point, across their entire journey.

Today operators are increasingly looking to their OSS and BSS as well as their networks to give them the tools needed to deliver a truly differentiated experience for their customers every step of the way.