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Turkcell: Delivering a Personalized Experience

Ebru Yeldan, Head of Charging & Mediation Solutions at Turkcell, shares her company's big transformation program "Single Rating Engine" and what she thinks are the hot topics for operators today.

#OSS/BSS #customerexperience

The main objective of the program was to increase control and transparency for Turkcell's 14 million postpaid subscribers by giving them real-time rating for all services and all traffic types, including roaming.

We interviewed Ebru Yeldan at the Ericsson OSS/BSS Summit held in Rome to hear how this transformation is just one of the ways Turkcell is putting its customers and their needs at the heart of its business.