Vodafone Hutchison Australia’s Jeff Owen describes how Ericsson’s Heterogeneous Network Strategic Analysis service provided insight into the potential and trade-offs with small cell deployment.

Small cells are becoming one of the biggest topics for mobile operators to consider as they form their network strategy. Since there are numerous small cell proponents with only one objective and limited real experience it’s no easy task for operators to get confident answers to the questions of where, when and how to deploy small cells. To help consider the various options, Vodafone Hutchison Australia (VHA) partnered with Ericsson to simulate various technology mixes throughout their vast network and determine which could be the optimum solution from both a technical and end-user perspective. Jeff Owen, Head of Wireless Strategy, describes how Ericsson’s Heterogeneous Network Strategic Analysis service armed him with the needed in-depth studies and clarity as VHA evaluates their long term investments.