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Setting the future media services architecture

Many industries are undergoing a transformation, moving away from physical products and communication to virtual products and massive digitalization. The benefits of an ICT transformation that takes advantage of commercially available IT systems, networking equipment, and cloud-based services are many. The media industry in particular stands to benefit greatly. As we move deeper into the Networked Society, media production and consumption will take on a more prominent role in shaping requirements related to network design and performance.

Some of the changes taking place in the media landscape are causing architects to rethink their approach to designing solutions for more users, more content and more efficient delivery.

So what are those changes? To start with, the proliferation of over-the-top solutions that carry content directly to users has led to new consumption patterns, as people shift away from watching scheduled programs to viewing content when it suits them. In addition to changing consumption behavior, the abundance of content is causing media traffic carried by IP networks to rise. The ability to deliver content through a cloud-based service rather than as part of a vertically integrated system has led to more efficient and scalable media delivery solutions, as well as an increase in the popularity of media-based services, with greater demands to deliver content customized to the user’s anytime, anywhere environment.

But delivering content in this way requires an end-to-end media architecture, one that allows multiple vendors and solution providers to integrate their offerings in any part of the media value chain, without disrupting or degrading overall solution capabilities.

Setting the future media services architecture

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